Lahaina, Maui
Royal Lahaina Resort & Bungalows
An Original Since 1962
Among the first of the Ka‘anapali resorts, Royal Lahaina Resort & Bungalows is a spacious, stylish, unforgettable place on one of Maui’s best stretches of sand. Working closely with the hotel, we designed a brand that taps into the resort’s rich and storied history.
Services
Visual Identity
Art Direction
Messaging
Print Collateral
Web Consultation
Signage
Credits
Photography: Jenn Ellenburg & Welcome Stranger
During our research, we ran across a 1964 video of the Ka‘anapali development which featured a hand-painted sign of Royal Lahaina. Though the script was not the hotel’s logo at the time, we were intrigued by its letterforms, particularly the ribbon-like capital R.
